Social Media Success: Sears

searsThere are some companies that do social media the right way and some that do it some other way they probably think is right.  Sears, from what I can tell, is a company that does it the right way.

Here’s what I’m talking about…

On December 23rd, I ordered a grinder online at Sears.com for my dad for Christmas.  (Full disclosure: He actually sat there and picked it out.  I just put my credit card information in – Christmas Shopping at its finest!)  Anyway, the website said that there was one left in stock so we bought it and I made the trek out to the mall to pick it up.  I had some other stuff in my virtual cart as well that I was picking up.

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